Dekocar at Nisei Week 2025
I finally made it back out to a Dekocar event at Nisei Week in Little Tokyo. It’s been quite a few years since I last attended—2019, if memory serves—so it felt good to return.
I finally made it back out to a Dekocar event at Nisei Week in Little Tokyo. It’s been quite a few years since I last attended—2019, if memory serves—so it felt good to return. These days it can be tough to carve out time to do anything consistently, but I’m glad I went. It was a chance to see how the scene has evolved, catch up with some familiar styles, and of course, take plenty of photos to share.
Like last time, the event took place at the Nishi Hongwanji Buddhist Temple in Little Tokyo. The venue is a bit removed from the hustle and bustle of Japanese Village Plaza and Weller Court, but after the hard time I had finding parking for Nisei Week, I can appreciate the separation. The show felt a little smaller in terms of cars compared to 2019, but also bigger in other ways. Inside the temple’s auditorium, there was an artist alley, vendors, and even a small stage for performances, adding more variety to the experience.
Highlights from the Car Displays
Returning Motifs
One car that really caught my eye was a white Mitsubishi Evo with a Boosette-themed design. Back in 2019, I photographed a similar car, and I found myself wondering if this was the same one. As it turns out, it is! The styling has definitely changed—this version features new wrap designs and is heavily modified with a body kit, spoiler, and custom hood. The look is different enough that I didn’t even recognize it at the Taste of Japan Dekocar event in May. It's only here (where I first encountered it) that my memory was finally jogged. Regardless, it was cool to see an “old face” make a comeback. In a way, it made it feel like maybe I hadn’t been gone that long from the scene. (Owner @king_boo_rider on Instagram)
Other Standout Designs
Kuromi Mazda Miata
A clean black Miata featuring the Sanrio character Kuromi. The vehicle had a striking design and it definitely stood out. (Owner @MelaniMiata on Instagram).
Tifa Lockhart BRZ
A bold Final Fantasy–themed build. It’s always fun to see game culture blend into the itasha world. Personally, I’ve always been more of an Aerith guy, but Tifa seems to be the more popular of the two. (Owner @lex.lao on Instagram)
Dragon Ball Z x LA Dodgers 370Z
One of the most unexpected mashups I’ve seen. It feels so strange, but considering the two franchises here, there’re probably A LOT of people who would be into this. Either way, I love a good Z, and that Vegeta design on the side was sick so this was definitely a favorite of mine.
Umamusume Porsche Cayman
I favor JDM above all else, so its ironic that my personal favorite of the show was this Porsche. The base paint was a striking turquoise, with a partial wrap that left much of the original color shining through. The artwork featured Twin Turbo, with a sort of pop-graffiti design. I know nothing about Umamusume, but this beautifully designed piece makes me a little curious. Between this, and all the RWBs out there, I’m starting to look a little closer at German cars now… (Owner @minhp765 on Instagram)
Gundam 00 Subaru Impreza
Gundam designs are always a staple at these shows. While I’m more familiar with older entries like Gundam Wing or 08th MS Team, it was great to see the franchise represented. (Owner @00_subaru_ on Instagram).
Ninomae Lexus LS430
I feel like Luxury cars are rare in the itasha scene, so this one stood out. It kept much of its elegant feel while also sporting a clean, modern art style on the wrap. Dropped stance, tasteful execution—definitely a highlight. (Owner @zzwderick on Instagram)
Classic JDM Presence
Not every car at the event was an itasha. There were a number of clean, classic JDM cars, including an immaculate blue Civic Si with a restored engine and minimal cosmetic mods. It was a reminder that sometimes simplicity and preservation make just as big of an impression as flashy wraps.
There were also, what appeared to be a few older rotary engine cars on display (they look like Mazdas and Datsuns?). I’m not too sure on the models, since pre-90s vehicles are a bit outside my area of familiarity. That said, they were absolutely gorgeous, and I went down a rabbit hole in trying to learn more about them.
(There were many more cars, of course. The rest of the images I took are located at the end of this article.)
Beyond the Cars
To my surprise, the event wasn’t just about vehicles. Inside the hall, there was an artist alley with merch and prints, plus a live stage. One standout moment was a performance by Hamu Cotton, a dance performer known for her anime-inspired routines. She drew an enthusiastic crowd, with plenty of fans cheering and dancing along. This added a new energy to the show compared to last visit, making it feel more like a cultural gathering than just a car meet.
Final Thoughts
Attending Dekocar at Nisei Week reminded me why I love covering these events. Even after being away for so long, there was a sense of continuity—familiar motifs mixed with new creativity, plus more variety in things to see. Compared to other events like Taste of Japan, which hosted itasha indoors with tougher lighting, I appreciated that this one was outside, where the designs could really shine.
If you’re interested in following the itasha scene, check out Dekocar on Instagram (@dekocar). They regularly post cars from events around the world and are a great resource if you want to see more.
For me, this was a refreshing return to the culture, and I’m looking forward to the next chance to document it. Stay tuned for more photo stories and coverage—both from new outings and from my archives.
In the meantime, enjoy some more car photos from the event.
Dekocar at Taste of Japan 2025
Itasha have become one of my favorite things to photograph in recent years. So when I saw that Dekocar was doing another display at the Taste of Japan festival in Anaheim this summer, I knew I had to check it out.
Itasha have become one of my favorite things to photograph in recent years. While my interest in the art dates back to 2014—during my first trip to Tokyo—it wasn’t until 2019 that I really began photographing them, thanks to the Dekocar showcase at Nisei Week. That event flipped a switch in me, and I’ve been on the lookout for Itasha events ever since.
So when I saw that Dekocar was doing another display at the Taste of Japan festival in Anaheim this summer, I knew I had to check it out.
Now, I’ve been to a Taste of Japan event before, and to be honest, it’s not the most dynamic festival. It’s fairly typical of a lot of free summer events we get in SoCal—mostly vendor booths and a single main stage, light on immersive experiences. Though to be fair, Nisei Week is also free, yet is a much richer cultural experience overall. So, "free" doesn't always mean lackluster—but in this case, I wasn’t expecting anything groundbreaking either.
This is a fairly typical scene at the event, though it gets much more crowded the further in you go.
When I arrived, though, I was surprised—it was packed. The event took place at the STC Anaheim Gardenwalk, a kind of multi-level outdoor mall, and this year’s crowd definitely filled the space. After wandering around a bit, I made my way down to the parking garage where the Dekocar display was being held. It turned out to be a blessing: not only was it cooler (mid-June heat is no joke), but it also gave the display a kind of underground, exclusive feel that worked surprisingly well.
One thing that really caught me off guard was how much branding Dekocar had this year. Columns were wrapped with Dekocar graphics, there were banners, LED signage—it felt like the brand had leveled up since I last saw them at Anime Impulse in 2020. Their digital footprint might still be niche, but in person, they’ve built a strong identity.
There was a DJ, a few vendor booths, and even a surprise appearance from Pocari Sweat, who apparently now have a U.S. presence and are distributing through Costco (now I need to get a membership again). They were handing out free bottles, which was a huge win considering how hot it was. Naturally, I grabbed a couple.
If I had to call out one issue with the setup, though, it’d be the lighting. The garage was pretty dim—fine for escaping the heat, but not ideal for showcasing the vibrant and intricate art of the Itasha wraps. These striking designs are meant to be seen, and poor lighting completely robs them of their impact. On the upside, the dim environment did make the LED underglow and other lighting effects really pop. A bit of a silver lining, I suppose.
Lighting is all over the place down here.
Photographically speaking, it wasn’t a disaster, even with the lighting. I shot both photo and video and didn’t run into many issues, thanks to the fact that the cars were stationary. The only time I struggled was when I tried to grab a portrait of the Pocari Sweat crew under their dark canopy (see the crew portrait above to see what I mean- my Nikon Z5’s autofocus had a tough time locking in under those conditions).
That said, creating solid images from these would take a lot of work, given the uneven lighting, harsh reflections, and dark shadows. Maybe I’ll try something with them in the future, but for now, here’s a complete set of images with basic edits:
All in all, the event was solid. The display wasn’t as big as the one I saw back at Nisei Week 2019, but it was definitely larger and more refined than the last Taste of Japan showing. Even better, I found out that Dekocar will be back at Nisei Week again this year on August 16—which I’m seriously hyped for. That event is one of my favorite memories of photographing Itasha. I’ll definitely be there, and if you’re into car culture, anime, or just want something unique to photograph, you should go too.
Just note that this is not the same weekend as the Nisei Week Grand Parade, which happens one week earlier on the 10th. If you only have one day to spend in Little Tokyo, the parade weekend offers a deeper cultural experience (plus there are usually a few Itasha in that parade anyway). But if the cars are your main draw, the Dekocar weekend is where it’s at.
If you’ve ever had a memorable encounter with Itasha—or if you know of a cool upcoming event I should check out—drop it in the comments or send me a message. I would love to check it out!